عنوان
پدید آورنده
موضوع
رده
JK526 1920 .M67 2001eb
JK526
1920
.
M67
2001eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0313075263
(Number (ISBN
9780313075261
Erroneous ISBN
0275970302
Erroneous ISBN
9780275970307
NATIONAL BIBLIOGRAPHY NUMBER
Number
b738874
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Selling the president, 1920 :
General Material Designation
[Book]
Other Title Information
Albert D. Lasker, advertising, and the election of Warren G. Harding /
First Statement of Responsibility
John A. Morello.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Westport, Conn. :
Name of Publisher, Distributor, etc.
Praeger,
Date of Publication, Distribution, etc.
2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (x, 112 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 103-108) and index.
CONTENTS NOTE
Text of Note
Acknowledgments; Abbreviations; Introduction; 1. Season of Change; 2. Albert Lasker and "Reason Why" Advertising; 3. Pork, Beans, and Politics; 4. To Washington, Through Chicago; 5. Something Old, Something New ... ; 6. Something Borrowed ... ; 7. The Man with the Best Told Story Wins; 8. November 2, 1920: Closing the Sale; Epilogue; References; Index.
0
SUMMARY OR ABSTRACT
Text of Note
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and w.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
OTHER EDITION IN ANOTHER MEDIUM
Title
Selling the president, 1920.
International Standard Book Number
9780275970307
PERSONAL NAME USED AS SUBJECT
Lasker, Albert Davis,1880-1952.
Lasker, Albert Davis,1880-1952
TOPICAL NAME USED AS SUBJECT
Advertising, Political-- United States.
Presidents-- United States-- Election-- 1920.
Advertising, Political.
POLITICAL SCIENCE-- Political Process-- Elections.
POLITICAL SCIENCE-- Political Process-- General.
Presidents-- Election.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
(SUBJECT CATEGORY (Provisional
POL-- 008000
POL-- 016000
DEWEY DECIMAL CLASSIFICATION
Number
324
.
973/0913
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
JK526
1920
Book number
.
M67
2001eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Morello, John A.,1951-
ORIGINATING SOURCE
Date of Transaction
20201203235436.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
