Why publicity? -- Your marketing plan -- Public relations primer -- Basic publicity tools -- Working with print media -- Working with television and radio -- Creating and using a Web presence for publicity -- Using the World Wide Web as a publicity tool -- Preparing a press release -- Writing a press release -- Producing a press release -- Planning exhibition publicity -- The exhibition press release and announcment -- Publicity tips for individual artists.
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SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
OTHER EDITION IN ANOTHER MEDIUM
Title
Fine art publicity.
International Standard Book Number
9781581154016
TOPICAL NAME USED AS SUBJECT
Art publicity-- United States, Handbooks, manuals, etc.