Includes bibliographical references (pages 343-347) and index.
CONTENTS NOTE
Text of Note
1. Introduction -- 2. How Innovation Works and How Corporate Managers Can Influence the Process -- 3. Corporate and Business Unit Management Tools 1: Strategy and Goals -- 4. Corporate and Business Unit Management Tools 2: Structure and Process -- 5. Corporate and Business Unit Management Tools 3: Personnel Management and Culture -- 6. Corporate-level Tools for Managing Projects and Ideas -- 7. Ways General Managers Can Influence Individual Projects -- 8. Asking People to Help Improve Your Innovation Management System -- 9. Conclusion.
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SUMMARY OR ABSTRACT
Text of Note
"This book, based on three years of INSEAD research, shows how the more innovative companies differ in such fundamental areas as organization structure, communications systems, incentives, project funding systems and so on. In all, twenty key areas of large company management are explored." "This book will be useful to general managers, to marketing and R & D managers, to innovation project leaders, to business school teachers, and to anyone else interested in helping large companies innovate more effectively. It includes many detailed recommendations on how to improve management practices in order to help a company become more innovative."--Jacket.