عنوان
پدید آورنده
موضوع
رده
HF5415.2 .H68 2005eb
HF5415
.
2
.
H68
2005eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080546579
(Number (ISBN
0750666501
(Number (ISBN
1136421270
(Number (ISBN
1136421319
(Number (ISBN
1136421327
(Number (ISBN
9780080546575
(Number (ISBN
9780750666503
(Number (ISBN
9781136421273
(Number (ISBN
9781136421310
(Number (ISBN
9781136421327
Erroneous ISBN
9780750666503
NATIONAL BIBLIOGRAPHY NUMBER
Number
b738479
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing research and information, 2005-2006 /
General Material Designation
[Book]
First Statement of Responsibility
Matthew Housden.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
©2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (327 pages)
GENERAL NOTES
Text of Note
"Professional Diploma in Marketing 2005-2006 Syllabus"--Cover.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Unit 1. Introduction -- Unit 2. Information in the Knowledge Economy -- Unit 3. The Marketing Database -- Unit 4. The Marketing Research Process -- Unit 5. Using Secondary Research -- Unit 6. Observation Research -- Unit 7. Qualitative Research -- Unit 8. Quantitative Data -- Unit 9. Questionnaire Design -- Unit 10. Sampling -- Unit 11. Quantitative Data Analysis -- Unit 12. Presenting Marketing Research
0
SUMMARY OR ABSTRACT
Text of Note
"Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification"--EBL.
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing research and information, 2005-2006.
International Standard Book Number
9780750666503
TOPICAL NAME USED AS SUBJECT
Marketing research.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Marketing research.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
83
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
H68
2005eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Housden, Matthew.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Chartered Institute of Marketing.
ORIGINATING SOURCE
Date of Transaction
20201203233551.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
