عنوان

Advertising and satirical culture in the Romantic period /

(Number (ISBN

0511394586

(Number (ISBN

9780511394584

Erroneous ISBN

0521882141

Erroneous ISBN

9780521882149

Number

b738149

Title Proper

Advertising and satirical culture in the Romantic period /

General Material Designation

[Book]

First Statement of Responsibility

John Strachan.

Place of Publication, Distribution, etc.

Cambridge :

Name of Publisher, Distributor, etc.

Cambridge University Press,

Date of Publication, Distribution, etc.

2007.

Specific Material Designation and Extent of Item

1 online resource (xii, 353 pages) :

Other Physical Details

illustrations.

Series Title

Cambridge studies in Romanticism ;

Volume Designation

74

Text of Note

Includes bibliographical references (pages 318-330) and index.

Text of Note

A 'department of literature': advertising in the Romantic period -- 'Humbug and Co.': satirical engagements with advertising 1770-1840 -- 'We keep a poet': shoe blacking and the commercial aesthetic -- 'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling -- 'Barber or perfumer': incomparable oils and crinicultural satire -- 'The poetry of hair-cutting': J.R.D. Huggins, the emperor of barbers -- 'Thought on puffs, patrons and other matters': commodifying the book.

0

Text of Note

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

Title

Advertising and satirical culture in the Romantic period.

International Standard Book Number

9780521882149

Advertising copy-- Great Britain-- History-- 18th century.

Advertising copy-- Great Britain-- History-- 19th century.

English literature-- 18th century-- History and criticism.

English literature-- 19th century-- History and criticism.

English literature-- Themes, motives.

Romanticism-- Great Britain.

Advertising copy.

English literature-- Themes, motives.

English literature.

LITERARY CRITICISM-- European-- English, Irish, Scottish, Welsh.

Literatur.

Romanticism.

Satire.

Werbegraphik.

Englisch.

Great Britain.

7

7

LIT-- 004120

Number

Edition

Class number

Book number

Strachan, John, (John R.),1961-

Date of Transaction

20201203232023.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y