Includes bibliographical references (pages 151-156) and index.
CONTENTS NOTE
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The leap to globalization : an entrepreneurial process -- Facing the risks of globalization : an entrepreneurial decision -- Projection : acting "as if" global -- Absorption : tackling the risks of globalizing -- Harmonization : adapting to changing risks over time -- The leap to globalization : a synthesis -- Conclusion, the future of the new globalizers.
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SUMMARY OR ABSTRACT
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Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base.