عنوان
پدید آورنده
موضوع
رده
HF5415.13 .R35 2007eb
HF5415
.
13
.
R35
2007eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1282128965
(Number (ISBN
812242712X
(Number (ISBN
9781282128965
(Number (ISBN
9788122427127
Erroneous ISBN
9788122419429
NATIONAL BIBLIOGRAPHY NUMBER
Number
b737896
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing dynamics :
General Material Designation
[Book]
Other Title Information
theory and practice /
First Statement of Responsibility
Rajagopal.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New Delhi :
Name of Publisher, Distributor, etc.
New Age International,
Date of Publication, Distribution, etc.
©2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 414 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Cover; Preface; Contents; Chapter 1. Understanding Competitors and Competition; Chapter 2. Product Strategy; Chapter 3. Brand Strategy; Chapter 4 Pricing Strategy; Chapter 5. Distribution Strategy; Chapter 6. Promotion Strategies; Chapter 7. Marketing Research; Chapter 8. Sales Management; Chapter 9 Startegic Marketing; Chapter 10. Innovative Marketing Strategies; Index.
0
SUMMARY OR ABSTRACT
Text of Note
About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels, pursuing marketing courses would find this book as thought provoking, contemporary and innovative tool of learning. Working.
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing dynamics.
International Standard Book Number
9788122419429
TOPICAL NAME USED AS SUBJECT
Business planning.
Marketing-- Decision making.
Marketing-- Management.
BUSINESS & ECONOMICS-- Green Business.
Business planning.
Marketing-- Decision making.
Marketing-- Management.
(SUBJECT CATEGORY (Provisional
BUS-- 094000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/02
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
R35
2007eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Rajagopal,1957-
ORIGINATING SOURCE
Date of Transaction
20201203230351.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
