عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .P45 2004eb
HF5415
.
1265
.
P45
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0585480494
(Number (ISBN
9780585480497
NATIONAL BIBLIOGRAPHY NUMBER
Number
b737356
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The rise and fall of CyberGold.com /
General Material Designation
[Book]
First Statement of Responsibility
John E. Peltier, Michael J. Gallivan.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, PA :
Name of Publisher, Distributor, etc.
Idea Group Pub.,
Date of Publication, Distribution, etc.
©2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (pages [312]-329) :
Other Physical Details
illustrations (some color)
GENERAL NOTES
Text of Note
"This chapter appears in the book Annals of cases on information technology 2004, Volume 6, edited by Mehdi Khosrow-Pour"--Page [312].
Text of Note
At head of title: IT5708.
Text of Note
Caption title.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 319-320).
CORPORATE BODY NAME USED AS SUBJECT
CyberGold.com.
TOPICAL NAME USED AS SUBJECT
Internet marketing-- Management, Case studies.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.
BUSINESS & ECONOMICS-- Mail Order.
BUSINESS & ECONOMICS-- Marketing-- Direct.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
BUSINESS & ECONOMICS-- Marketing-- Telemarketing.
(SUBJECT CATEGORY (Provisional
BUS-- 040000
BUS-- 043010
BUS-- 043040
BUS-- 043050
BUS-- 090010
DEWEY DECIMAL CLASSIFICATION
Number
658
.
872
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
P45
2004eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Peltier, John E.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Gallivan, Michael J.
ORIGINATING SOURCE
Date of Transaction
20201203223833.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
