عنوان
پدید آورنده
موضوع
رده
HE8689.4 .P75 2006eb
HE8689
.
4
.
P75
2006eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080470831
(Number (ISBN
9780080470832
Erroneous ISBN
024080872X
Erroneous ISBN
9780240808727
NATIONAL BIBLIOGRAPHY NUMBER
Number
b736157
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Electronic media management /
General Material Designation
[Book]
First Statement of Responsibility
Peter K. Pringle, Michael F. Starr.
EDITION STATEMENT
Edition Statement
5th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Burlington, MA :
Name of Publisher, Distributor, etc.
Focal Press,
Date of Publication, Distribution, etc.
©2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xv, 415 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 391-400) and index.
CONTENTS NOTE
Text of Note
Ch. 1. Broadcast station management -- ch. 2. Financial management -- ch. 3. Human resource management -- ch. 4. Broadcast programming -- ch. 5. Broadcast sales -- ch. 6 Broadcast promotion and marketing -- ch. 7. Broadcast regulations -- ch. 8. Managing the cable television system -- ch. 9. Public broadcast station management -- ch. 10. Entry into the electronic media business.
0
SUMMARY OR ABSTRACT
Text of Note
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marke.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000286
OTHER EDITION IN ANOTHER MEDIUM
Title
Electronic media management.
International Standard Book Number
024080872X
TOPICAL NAME USED AS SUBJECT
Broadcasting-- Management.
Radio stations-- Management.
Television stations-- Management.
Broadcasting-- Management.
Radio stations-- Management.
TECHNOLOGY & ENGINEERING-- Radio.
Television stations-- Management.
(SUBJECT CATEGORY (Provisional
TEC-- 034000
DEWEY DECIMAL CLASSIFICATION
Number
384
.
54
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HE8689
.
4
Book number
.
P75
2006eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Pringle, Peter K.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
McCavitt, William E.,1932-
Starr, Michael F.,1940-
ORIGINATING SOURCE
Date of Transaction
20201203194500.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
