Exchange behavior in selling and sales management /
General Material Designation
[Book]
First Statement of Responsibility
by Peng Sheng, Aziz Guergachi.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 222 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
SUMMARY OR ABSTRACT
Text of Note
The eight building blocks of value-integrated selling are logically integrated by a series of bonds that make use of relevant theoretical knowledge about buyers' tendencies, psychographics, and behaviors. The framework also allows the sales staff to define a complete roadmap for selling and sales management.