Includes bibliographical references (pages 209-211) and index.
CONTENTS NOTE
Text of Note
Introduction; 1. Why Customer Loyalty?; 2. The Story of Customer Loyalty; 3. People Do Business with People; 4. Differentiation; 5. Value and Assurance; 6. Effective Communication; 7. Focus; 8. How Do We Do It?; 9. Empowerment and Accomplishment; A Final Word.