عنوان
پدید آورنده
موضوع
رده
HF5415 .E8 2002eb
HF5415
.
E8
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0071379657
(Number (ISBN
0071412956
(Number (ISBN
9780071379656
(Number (ISBN
9780071412957
NATIONAL BIBLIOGRAPHY NUMBER
Number
b735458
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The next economy :
General Material Designation
[Book]
Other Title Information
will you know where your customers are? /
First Statement of Responsibility
Elliott Ettenberg.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
©2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xv, 220 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 213-215) and index.
SUMMARY OR ABSTRACT
Text of Note
"The Next Economy takes you to the forefront of the high-stakes battle for the customer wallet, and provides you with a toolbox of techniques designed to break through to customers. Master practitioner Elliott Ettenberg unveils new metrics for accurately measuring and increasing the productivity of marketing budgets and programs, along with revitalized systems to once again make marketing professionals responsible for the success or failure of the brands they guide."--Jacket.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
OTHER EDITION IN ANOTHER MEDIUM
Title
Next economy.
International Standard Book Number
0071405550
TOPICAL NAME USED AS SUBJECT
Consumer behavior.
Marketing.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Consumer behavior.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
E8
2002eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ettenberg, Elliott.
ORIGINATING SOURCE
Date of Transaction
20201216234748.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
