عنوان
پدید آورنده
موضوع
رده
HF5416.5 .M365 2004eb
HF5416
.
5
.
M365
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0471690023
(Number (ISBN
9780471690023
NATIONAL BIBLIOGRAPHY NUMBER
Number
b734745
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The price advantage /
General Material Designation
[Book]
First Statement of Responsibility
Michael V. Marn, Eric V. Roegner, Craig C. Zawada.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
©2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvi, 288 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Pricing Fundamentals -- Introduction -- The Three Levles of Price Management -- Exploring the Levels -- Transaction -- Product/Market Strategy -- Industry Strategy -- Special Topics -- New Product Pricing -- Solutions, Bundles, and Other Packaged Offerings -- Unique Events -- Postmerger Pricing -- Price Wars -- Expanding the Boundaries -- Technology-Enabled Pricing -- Legal Issues -- Bringing It Together -- Pricing Architecture -- Driving Pricing Change -- The Monarch Battery Case -- Epilogue.
0
SUMMARY OR ABSTRACT
Text of Note
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
E087F94A-1772-41D5-84F5-5530F787C4E2
OTHER EDITION IN ANOTHER MEDIUM
Title
Price advantage.
International Standard Book Number
0471466697
TOPICAL NAME USED AS SUBJECT
Pricing.
BUSINESS & ECONOMICS-- Sales & Selling-- Management.
Pricing.
(SUBJECT CATEGORY (Provisional
BUS-- 058010
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/16
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5416
.
5
Book number
.
M365
2004eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Marn, Michael V.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Roegner, Eric V.
Zawada, Craig C.
ORIGINATING SOURCE
Date of Transaction
20201216145218.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
