عنوان
پدید آورنده
موضوع
رده
HB172 .A38 2001eb
HB172
.
A38
2001eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080545939
(Number (ISBN
9780080545936
NATIONAL BIBLIOGRAPHY NUMBER
Number
b734175
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising and differentiated products /
General Material Designation
[Book]
First Statement of Responsibility
edited by Michael R. Baye, Jon P. Nelson.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
JAI,
Date of Publication, Distribution, etc.
©2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 295 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
Advances in applied microeconomics ;
Volume Designation
v. 10
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
Cover; ADVERTISING AND DIFFERENTIATED PRODUCTS; Copyright Page; CONTENTS; LIST OF CONTRIBUTORS; EDITORS' NOTES; CHAPTER 1. EFFECTS OF ADVERTISING ON U.S. NON-ALCOHOLIC BEVERAGE DEMAND: EVIDENCE FROM A TWO-STAGE ROTTERDAM MODEL; CHAPTER 2. THE LONG-RUN DEMAND FOR ALCOHOLIC BEVERAGES AND THE ADVERTISING DEBATE: A COINTEGRATION ANALYSIS; CHAPTER 3. MANDATED EXCLUSIVE TERRITORIES: EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS; CHAPTER 4. RACE AND RADIO: PREFERENCE EXTERNALITIES, MINORITY OWNERSHIP, AND THE PROVISION OF PROGRAMMING TO MINORITIES.
0
SUMMARY OR ABSTRACT
Text of Note
Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advert.
OTHER EDITION IN ANOTHER MEDIUM
Title
Advertising and differentiated products.
International Standard Book Number
9780762308231
TOPICAL NAME USED AS SUBJECT
Advertising.
Product differentiation.
Advertising.
BUSINESS & ECONOMICS-- Economics-- Microeconomics.
Product differentiation.
Reclame.
(SUBJECT CATEGORY (Provisional
BUS-- 044000
DEWEY DECIMAL CLASSIFICATION
Number
338
.
5
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HB172
Book number
.
A38
2001eb
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Baye, Michael R.,1958-
Nelson, Jon P.
ORIGINATING SOURCE
Date of Transaction
20201216082204.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
