عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .S63 2002eb
HF5415
.
1265
.
S63
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0585396000
(Number (ISBN
184112267X
(Number (ISBN
9780585396002
(Number (ISBN
9781841122670
NATIONAL BIBLIOGRAPHY NUMBER
Number
b734101
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
E-marketing /
General Material Designation
[Book]
First Statement of Responsibility
Steve Shipside.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford, U.K. :
Name of Publisher, Distributor, etc.
Capstone Pub.,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (101 pages) :
Other Physical Details
illustrations
SERIES
Series Title
ExpressExec marketing ;
Volume Designation
04.03
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (page 87).
CONTENTS NOTE
Text of Note
Cover -- Title Page -- Copyright Page -- Introduction to ExpressExec -- Table of Contents -- 04.03.01: Introduction to E-Marketing -- 04.03.02: What is E-Marketing? -- 04.03.03: The Evolution of E-Marketing -- 04.03.04: The E-Dimension -- 04.03.05: The Global Dimension -- 04.03.06: The State of the Art -- 04.03.07: E-Marketing in Practice: Success Stories -- 04.03.08: Key Concepts and Thinkers -- 04.03.09: Resources -- 04.03.10: Ten Steps to Making E-Marketing Work -- Frequently Asked Questions (FAQs)
0
SUMMARY OR ABSTRACT
Text of Note
Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current t.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
OTHER EDITION IN ANOTHER MEDIUM
Title
E-marketing.
International Standard Book Number
1841121991
TOPICAL NAME USED AS SUBJECT
Internet marketing.
BUSINESS & ECONOMICS-- Exports & Imports.
BUSINESS & ECONOMICS-- International-- Marketing.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
Internet marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 026000
BUS-- 043030
BUS-- 043040
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8002854678
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
S63
2002eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Shipside, Steve.
ORIGINATING SOURCE
Date of Transaction
20201216070425.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
