عنوان
پدید آورنده
موضوع
رده
HM1226 .H366 2006
HM1226
.
H366
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0071456805
(Number (ISBN
9780071456807
NATIONAL BIBLIOGRAPHY NUMBER
Number
b733428
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
High visibility :
General Material Designation
[Book]
Other Title Information
transforming your personal and professional brand /
First Statement of Responsibility
by Irving Rein [and others].
EDITION STATEMENT
Edition Statement
3rd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
©2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 366 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
Revised edition of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
0
SUMMARY OR ABSTRACT
Text of Note
"Based on hundreds of examples and case studies of personal and professional brands from all walks of life - from Donald Trump to Oprah Winfrey to the high-profile executive - High Visibility reveals the sophisticated marketing techniques used to become a recognized brand."--BOOK JACKET.
TOPICAL NAME USED AS SUBJECT
Celebrities.
Fame.
Publicity.
Celebrities.
Celebrities.
Fame.
Fame.
Führungskraft.
Führungskraft.
Imagepolitik.
Imagepolitik.
Publicity.
Publicity.
Werbeagentur.
Werbeagentur.
DEWEY DECIMAL CLASSIFICATION
Number
659
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HM1226
Book number
.
H366
2006
OTHER CLASS NUMBERS
Class number
C912
.
1
Class number
QP
637
System Code
clc
System Code
rvk
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Rein, Irving J.
Rein, Irving J.
ORIGINATING SOURCE
Date of Transaction
20201203181945.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
