عنوان

From brand vision to brand evaluation :

(Number (ISBN

0080966640

(Number (ISBN

1136439943

(Number (ISBN

1856177734

(Number (ISBN

9780080966649

(Number (ISBN

9781136439940

(Number (ISBN

9781856177733

Erroneous ISBN

9781136402210

Erroneous ISBN

9781136439889

Erroneous ISBN

9781136439896

Erroneous ISBN

9781136439919

Erroneous ISBN

9781136439933

Erroneous ISBN

9781138128583

Erroneous ISBN

9781282646087

Erroneous ISBN

9781856180658

Number

b733129

Title Proper

From brand vision to brand evaluation :

General Material Designation

[Book]

Other Title Information

the strategic process of growing and strengthening brands /

First Statement of Responsibility

Leslie de Chernatony.

Edition Statement

3rd ed.

Place of Publication, Distribution, etc.

London :

Name of Publisher, Distributor, etc.

Butterworth-Heinemann,

Date of Publication, Distribution, etc.

2010.

Specific Material Designation and Extent of Item

1 online resource (xvi, 376 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references and index.

Text of Note

Chapter 1: A balanced perspective on brands; Chapter 2: The diverse interpretations of "brand"; Chapter 3: A Strategic Process For Building Integrated Brands; Chapter 4: Brand Visioning; Chapter 5: The importance of organisational culture on brands; Chapter 6: Setting brand objectives; Chapter 7: Auditing the brandsphere; Chapter 8: Synthesising the nature of a brand; Chapter 9: Implementing and resourcing brands; Chapter 10: Brand evaluation; Chapter 11. Market driven branding.

0

Text of Note

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. * Highly anticipated new edition from THE brand guru. * Current edition has sold OVER 5,000 copies! * Managers are developing successful brand strategies using earlier editions. * Extensive teaching aids accompanying the book to download online. Spend less.

Source for Acquisition/Subscription Address

Elsevier Science & Technology

Stock Number

177347:173780

Title

From brand vision to brand evaluation.

International Standard Book Number

1856177734

Brand name products.

Product management.

Trademarks.

Brand name products.

BUSINESS & ECONOMICS-- Advertising & Promotion.

Product management.

Trademarks.

Varumärken.

BUS-- 002000

Number

Edition

Class number

Book number

De Chernatony, L., (Leslie)

Date of Transaction

20201203175052.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y