عنوان
پدید آورنده
موضوع
رده
HF5822 .K52 2006eb
HF5822
.
K52
2006eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
812241947X
(Number (ISBN
8122425526
(Number (ISBN
9788122419474
(Number (ISBN
9788122425529
Erroneous ISBN
9788122419474
NATIONAL BIBLIOGRAPHY NUMBER
Number
b731892
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consumer behavior and advertising management /
General Material Designation
[Book]
First Statement of Responsibility
Matin Khan.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
[New York?] :
Name of Publisher, Distributor, etc.
New Age International,
Date of Publication, Distribution, etc.
©2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xv, 374 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
pt. 1. Consumer behaviour -- pt. 2. Advertising management.
0
SUMMARY OR ABSTRACT
Text of Note
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
OTHER EDITION IN ANOTHER MEDIUM
Title
Consumer behavior and advertising management.
International Standard Book Number
812241947X
TOPICAL NAME USED AS SUBJECT
Advertising-- India-- Management, Handbooks, manuals, etc.
Advertising-- India-- Psychological aspects, Handbooks, manuals, etc.
Consumer behavior-- India, Handbooks, manuals, etc.
Advertising-- Management.
Advertising-- Psychological aspects.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Consumentengedrag.
Consumer behavior.
Psychologische aspecten.
Reclame.
GEOGRAPHICAL NAME USED AS SUBJECT
India.
7
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
659
.
101/9
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5822
Book number
.
K52
2006eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Khan, Matin A.
ORIGINATING SOURCE
Date of Transaction
20201203162354.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
