"First published in 2007 by Capstone Publishing Ltd. (a Wiley Company) ... Chichester, West Sussex, England"--Title page verso.
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Includes index.
CONTENTS NOTE
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Part I. The false start -- Introduction -- Starting again -- Putting the idea into practice -- The opening days -- Building on success -- Branching out and preparing to exit -- And in conclusion -- Part 2. The general business model and working capital -- Risk assessment -- Getting the start up money -- Drawing up the first rough financial plan -- The decision to lease premises or buy them -- Drawing up a detailed business plan.