عنوان
پدید آورنده
موضوع
رده
HF5415 .K6244 2009eb
HF5415
.
K6244
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0814415245
(Number (ISBN
1282091301
(Number (ISBN
9780814415245
(Number (ISBN
9781282091306
NATIONAL BIBLIOGRAPHY NUMBER
Number
b729756
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Chaotics :
General Material Designation
[Book]
Other Title Information
the business of managing and marketing in the age of turbulence /
First Statement of Responsibility
Philip Kotler and John A. Caslione.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
AMACOM,
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiii, 206 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 191-200) and index.
CONTENTS NOTE
Text of Note
Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors.
0
SUMMARY OR ABSTRACT
Text of Note
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into.
OTHER EDITION IN ANOTHER MEDIUM
Title
Chaotics.
International Standard Book Number
0814415210
TOPICAL NAME USED AS SUBJECT
Business cycles.
Globalization.
Management.
Marketing.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Business cycles.
Globalization.
Management.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
KMP
DEWEY DECIMAL CLASSIFICATION
Number
658
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
K6244
2009eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kotler, Philip.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Caslione, John A.
ORIGINATING SOURCE
Date of Transaction
20201215213717.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
