Includes bibliographical references and listings of online and multi-media sources.
CONTENTS NOTE
Text of Note
Theory of event management -- Welcome to twenty-first-century global event management -- Models of global event management -- Event administration -- Developing and implementing the event plan -- Management of human resources and time -- Financial administration -- Event leadership -- Event coordination -- Managing vendor contracts -- On-site management -- Accommodating special needs -- Event marketing -- Advertising, public relations, promotions, and sponsorship -- Online marketing -- Legal, ethical, and risk management -- Risk management: legal and financial safeguards -- Morality, law, and ethics in event management -- Technology and career advancement -- Technology for modern event management -- Advancing your career in the twenty-first century -- Case studies in twenty-first-century event management -- Internet sites -- Periodicals -- Directories -- Audio and video resources -- Software -- Sample client agreement -- Sample vendor agreement -- Sample catering menus -- Sample insurance certificate -- Sample incident report -- Sample purchase order -- Sample event evaluations -- ISES code of ethics.