how to stop wasting time and start driving growth /
First Statement of Responsibility
by Tim Calkins.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 172 pages)
GENERAL NOTES
Text of Note
Includes index.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Who needs a marketing plan, anyway? -- Why so many marketing plans are a waste of time -- What really matters : the one-page summary -- The best of the best -- The road map : step by step -- Writing the plan -- The big show -- Marketing plan template -- Breakthrough marketing plan example -- Twenty strategic initiatives -- Common questions.
0
SUMMARY OR ABSTRACT
Text of Note
Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People should stop wasting time creating long complicated documents and focus on the things that really matter.