عنوان
پدید آورنده
موضوع
رده
ML3790 .Z46 2005
ML3790
.
Z46
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080477364
(Number (ISBN
9780080477367
NATIONAL BIBLIOGRAPHY NUMBER
Number
b728301
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The DJ Sales and Marketing Handbook :
General Material Designation
[Book]
Other Title Information
How to Achieve Success, Grow Your Business, and Get Paid to Party!.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken :
Name of Publisher, Distributor, etc.
Taylor and Francis,
Date of Publication, Distribution, etc.
2013.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (252 pages)
CONTENTS NOTE
Text of Note
Front Cover; The DJ Sales and Marketing Handbook; Copyright Page; Contents; Acknowledgments; Foreword; About the Author; Introduction; Chapter 1. Prosperity: Creating Inner and Outer Abundance; Success Defined; Inner and Outer Abundance; Goal Setting; Creating an Action Plan; Your Teammates; Overcoming Obstacles; Becoming a Master; Leadership; Communication Skills; Learning Styles; Meditation; Chapter 2. Business Matters: The Foundation of Your Castle; Industry Statistics; Calculating a Marketing Budget; Return on Investment (ROI); Purchasing Media; Tracking Your Results.
Text of Note
Handling ObjectionsTelephone Etiquette; In-Person Appointments; Sales DVD or CD-ROM; Compensation; Chapter 5. Specialty Markets: Bull's-Eye, You're Right on Target; Events Galore; Carving Your Niche; Clubs and Bars; Bar and Bat Mitzvahs; Corporations; Schools; Weddings; Charities; Karaoke; Bridal Fairs; Sound Reinforcement; Chapter 6. Customer Service: A Contact Sport; Velcroing Your Client; Generating Referrals; Keeping in Touch; Internal Customer Service; Handling Complaints; Refund Policy; Chapter 7. Advertising: Made You Look!; Advertising Essentials; When to Advertise; Copywriting.
Text of Note
Ray MartinezPeter Merry; Matt Peterson; J.R. Silva; Randi Rae Treibitz; Stacy Zemon; Sample Materials; Appendix; Index.
Text of Note
Using Advertising AgentsPricing Competitively; Handling Deposits and Payments; Organizing Clients and Gigs; Equipment; Chapter 3. Marketing: More Than Your Magnetic Personality; The Marketplace; Marketing Basics; Researching the Competition; Marketing's Various Facets; Branding; Carving Your Niche; Permission Marketing; Telemarketing; Marketing Packet; Presentation; Direct Mail; Letterhead and Envelopes; Business Cards; Brochures; Cover Letters; Newsletters and E-zines; Websites; Chapter 4. Sales: Dollar from Sense; Converting Prospects into Clients; The Art of Upselling; Telephone Sales.
Text of Note
Word-of-MouthYellow Pages; Radio; Television; Publications; Direct Mail; Websites; Chapter 8. Public Relations: The Holy Grail of Freebies; Objectives; Avenues; Free Publicity; Topics; Format; Media Kits; Photographs; Targeting Media; Being Interviewed; Promotional Items; Chapter 9. Networking: The Art of Tongue Fu; Effective Networking; Your USP; Complementary Businesses; VIP Contacts; Barter; DJ Associations; Trade Shows; Chapter 10. Records of Success: Inside Secrets from Prominent DJs; Randy Bartlett; Paul Beardmore; Robert Deyoe; Brian Doyle; Jeff Greene; Kevin Howard St. John.
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SUMMARY OR ABSTRACT
Text of Note
First Published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.
OTHER EDITION IN ANOTHER MEDIUM
Title
DJ Sales and Marketing Handbook : How to Achieve Success, Grow Your Business, and Get Paid to Party!
International Standard Book Number
9780240807829
TOPICAL NAME USED AS SUBJECT
Disc jockeys, Handbooks, manuals, etc.
Disc jockeys.
Music trade-- Marketing, Handbooks, manuals, etc.
Sales management, Handbooks, manuals, etc.
Sales management.
DEWEY DECIMAL CLASSIFICATION
Number
781
.
49
LIBRARY OF CONGRESS CLASSIFICATION
Class number
ML3790
.
Z46
2005
PERSONAL NAME - PRIMARY RESPONSIBILITY
Zemon, Stacy.
ORIGINATING SOURCE
Date of Transaction
20201214073951.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
