عنوان
پدید آورنده
موضوع
رده
HB171 .K37 1996
HB171
.
K37
1996
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0198292228
(Number (ISBN
9780198292227
NATIONAL BIBLIOGRAPHY NUMBER
Number
b727395
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The business of economics /
General Material Designation
[Book]
First Statement of Responsibility
John Kay.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Oxford University Press,
Date of Publication, Distribution, etc.
1996.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 216 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 207-210) and index.
CONTENTS NOTE
Text of Note
pt. I. Economics in Business. 1. Economics and Business. 2. The Failures of Forecasting. 3. Economic Models. 4. Uses and Abuses of Economics. 5. Can There Be a Science of Business? -- pt. II. Competitive Advantage. 6. The Structure of Strategy. 7. Competitive Advantage. 8. Adding Value. 9. No Free Lunches. 10. The Competitive Advantage of Nations -- pt. III. Corporate Personality: Shareholders and Stakeholders. 11. Relationships and Commitments. 12. Contracts or Relationships. 13. Corporate Governance. 14. The Customer Corporation. 15. Inclusive Economies -- pt. IV. Using Economics. 16. Applying Economics. 17. The Strategic Audit. 18. Pricing the Tunnel. 19. The Media Revolution. 20. Firms and Industries.
0
SUMMARY OR ABSTRACT
Text of Note
Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex world.
TOPICAL NAME USED AS SUBJECT
Business.
Economics.
Business.
Affaires.
Économie politique.
Bedrijfseconomie.
Betriebswirtschaftslehre
Business.
Contrats.
Economics.
Économie d'entreprise.
Économie politique.
Management
Sociétés-- Constitution.
Unternehmen
GEOGRAPHICAL NAME USED AS SUBJECT
Großbritannien
7
UNIVERSAL DECIMAL CLASSIFICATION (UDC)
Number
330
DEWEY DECIMAL CLASSIFICATION
Number
330
Edition
20
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HB171
Book number
.
K37
1996
OTHER CLASS NUMBERS
Class number
85
.
00
Class number
QG
410
Class number
QP
110
Class number
QP
140
System Code
bcl
System Code
rvk
System Code
rvk
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kay, J. A., (John Anderson)
ORIGINATING SOURCE
Date of Transaction
20201214000308.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
