Front Cover; Half Title; Title Page; Copyright; Contents; Introduction; Acknowledgements; Chapter 1 Why local media matter; Chapter 2 Regional and local newspapers: just another retailer?; Chapter 3 Imagining the community; Chapter 4 Local broadcasting: what price public service?; Chapter 5 Must broadcast regional news be anodyne?; Chapter 6 A delicate balance: media in the nations of the UK; Chapter 7 Working in local media: from smoke-filled rooms to sweatshops; Chapter 8 What is the future for local media?; References; Index; Back Cover.
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SUMMARY OR ABSTRACT
Text of Note
How will local media deal with the challenge of the Internet? This work explains how regional newspapers and broadcast news are owned, regulated and organized; how these factors produce the outputs we see and hear; what we know of audiences' attitude to them; and discusses local media as places of work.
OTHER EDITION IN ANOTHER MEDIUM
Title
Understanding the local media.
International Standard Book Number
0335221726
TOPICAL NAME USED AS SUBJECT
Local mass media-- Great Britain.
Local mass media.
Lokale omroep.
Lokale pers.
SOCIAL SCIENCE-- Media Studies.
Sociologische aspecten.
GEOGRAPHICAL NAME USED AS SUBJECT
Great Britain.
Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland.