Reflections on TV : the most popular art / Horace Newcomb -- A cultural approach to television genre theory / Jason Mittell -- Television networks and the uses of drama / Christopher Anderson -- The changing face of children's television / Norma Pecora -- Five decades and three hundred sitcoms about class and gender / Richard Butsch -- Soap opera survival tactics / Ellen Seiter and Mary Jeanne Wilson -- Beyond genre : cable's impact on the talk show / Jeffrey P. Jones -- The changing definition of reality television / Ron Simon -- Unreal TV / Rhonda Wilcox -- HBO's approach to generic transformation / Al Auster -- I want my niche TV : genre as a networking strategy in the digital era / Gary R. Edgerton and Kyle Nicholas -- Globalization and the generic transformation of telenovelas / Timothy Havens -- From Kung Fu to imperial court : Chinese historical drama / Michael Curtin -- Innovation, imitation, and hybridity in Indian television / Shanti Kumar.