عنوان
پدید آورنده
موضوع
رده
HD69.B7 W37 2001eb
HD69
.
B7
W37
2001eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0585469466
(Number (ISBN
9780585469461
NATIONAL BIBLIOGRAPHY NUMBER
Number
b725147
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Warriors on the high wire :
General Material Designation
[Book]
Other Title Information
the balancing act of brand leadership in the 21st century /
First Statement of Responsibility
[compiled by] Fiona Gilmore.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
PerfectBound,
Date of Publication, Distribution, etc.
2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 201 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
A HarperCollins Business edition published 2001.
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Introduction / Fiona Gilmore -- 1. Armani: The Cult of the Fashion Brand: Defining Style Across Six Continents -- 2. Disney: Managing a Magical Brand -- 3. INSEAD: Management Education with a Mission -- 4. Psion: The Battle for Wire-free Working -- 5. Reuters: Transforming the Brand for the Information Age -- 6. Sony: Re-inventing Itself to Keep Ahead in the Networked World -- 7. Sunday: New Brand Building Through a Unique Personality -- 8. Visa International: The Serendipity of a Name -- 9. Vodafone: Post-Aquisition: The Challeng of Brand Migration -- 10. Vorwerk: Building a Brand Without Advertising -- 11. Wales: Can a Country Be a Brand? -- 12. Wal-Mart Asda: the Revival of a Brand -- 13. Yahoo!: The Beginnings of a Brand.
0
SUMMARY OR ABSTRACT
Text of Note
"This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business. It includes comparisons between different strategies and definitions of best practice."
TOPICAL NAME USED AS SUBJECT
Brand name products-- Management.
Product management.
Brand name products-- Management.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Product management.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
W37
2001eb
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Gilmore, Fiona.
ORIGINATING SOURCE
Date of Transaction
20201213095042.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
