how to write effective marketing material for your small business /
First Statement of Responsibility
Mary Morel.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Crows Nest, N.S.W. :
Name of Publisher, Distributor, etc.
Allen & Unwin,
Date of Publication, Distribution, etc.
2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xv, 247 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 238-239) and index.
CONTENTS NOTE
Text of Note
Title page; Contents; Preface; Introduction; 1 How to write a business and marketing plan; 2 Branding and creating visual impact; 3 Writing guidelines; 4 How to write brochures and flyers; 5 How to write a press release; 6 How to write direct mail; 7 How to write an advertisment; 8 How to write your website; 9 How to write newsletters and ezines; References; Index.
0
SUMMARY OR ABSTRACT
Text of Note
A practical book that brings together all the writing tools a small business needs. Learn how to write effective marketing brochures, newsletters, press releases and advertisements for your business.