عنوان
پدید آورنده
موضوع
رده
HD69.B7 G72 2006eb
HD69
.
B7
G72
2006eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470029838
(Number (ISBN
9780470029831
NATIONAL BIBLIOGRAPHY NUMBER
Number
b723003
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand Innovation Manifesto :
General Material Designation
[Book]
Other Title Information
How to Build Brands, Redefine Markets and Defy Conventions.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken :
Name of Publisher, Distributor, etc.
John Wiley & Sons, Ltd.,
Date of Publication, Distribution, etc.
2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (330 pages)
CONTENTS NOTE
Text of Note
Cover; Contents; Acknowledgements; Introduction; Section I: Brand Theory Revisited; Section Ii: A Typology Of Brand Ideas; Section Iii: Developing Brand Strategies; References; Index.
0
SUMMARY OR ABSTRACT
Text of Note
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that.
OTHER EDITION IN ANOTHER MEDIUM
Title
Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions.
International Standard Book Number
9780470027516
TOPICAL NAME USED AS SUBJECT
Brand name products-- Social aspects.
Business.
Brand name products-- Social aspects.
Business.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
G72
2006eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Grant, John,1964-
ORIGINATING SOURCE
Date of Transaction
20201208181429.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
