Preface -- Introduction -- 1. Set the Vision -- 2. Know Your Customers -- 3. Select Your Marketing Strategy and Branding -- 4. First Impressions are Forever -- Build the Best Site Now -- 5. Keep Your Customers -- Invest in Customer Service -- 6. Choose Fulfillment Channels that Work -- 7. Choose Effective Payment Systems -- 8. Know Your Infrastructure -- 9. Select the Right Commerce Vendor -- 10. Secure Your Investment -- Security Threats and Solutions -- 11. Get Ready for Wireless -- 12. Commit to Never-Ending Improvement -- Know the Trends and Beat Them -- Aft.
Text of Note
Setting the vision -- Know your customers -- Marketing and branding -- First impressions may be everlasting -- Keep your customers -- Fulfillment channels that work -- Choose your payment systems -- Know your infrastructure -- Selecting the right commerce package -- Secure your investment : security threats and solutions -- Get ready for wireless! -- Commit to never-ending improvement.
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SUMMARY OR ABSTRACT
Text of Note
New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
Elsevier Science & Technology
Stock Number
69E740F5-F3EA-46E9-90A2-CFCC4A6A9924
Stock Number
89662:89662
OTHER EDITION IN ANOTHER MEDIUM
Title
E-commerce book.
International Standard Book Number
9780124211612
TOPICAL NAME USED AS SUBJECT
Business enterprises-- Computer networks.
Electronic commerce.
Commerce électronique-- Planification, Guides, manuels, etc.