عنوان

The e-commerce book :

(Number (ISBN

008051880X

(Number (ISBN

0124211615

(Number (ISBN

1281033200

(Number (ISBN

6611033203

(Number (ISBN

9780080518800

(Number (ISBN

9780124211612

(Number (ISBN

9781281033208

(Number (ISBN

9786611033200

Erroneous ISBN

0124211607

Erroneous ISBN

9780124211605

Number

b722570

Title Proper

The e-commerce book :

General Material Designation

[Book]

Other Title Information

building the e-empire /

First Statement of Responsibility

Steffano Korper, Juanita Ellis.

Edition Statement

2nd ed.

Place of Publication, Distribution, etc.

San Diego, CA :

Name of Publisher, Distributor, etc.

Academic Press,

Date of Publication, Distribution, etc.

©2001.

Specific Material Designation and Extent of Item

1 online resource (xiv, 248 pages) :

Other Physical Details

illustrations

Series Title

Communications, Networking and Multimedia

Text of Note

Preface -- Introduction -- 1. Set the Vision -- 2. Know Your Customers -- 3. Select Your Marketing Strategy and Branding -- 4. First Impressions are Forever -- Build the Best Site Now -- 5. Keep Your Customers -- Invest in Customer Service -- 6. Choose Fulfillment Channels that Work -- 7. Choose Effective Payment Systems -- 8. Know Your Infrastructure -- 9. Select the Right Commerce Vendor -- 10. Secure Your Investment -- Security Threats and Solutions -- 11. Get Ready for Wireless -- 12. Commit to Never-Ending Improvement -- Know the Trends and Beat Them -- Aft.

Text of Note

Setting the vision -- Know your customers -- Marketing and branding -- First impressions may be everlasting -- Keep your customers -- Fulfillment channels that work -- Choose your payment systems -- Know your infrastructure -- Selecting the right commerce package -- Secure your investment : security threats and solutions -- Get ready for wireless! -- Commit to never-ending improvement.

0

0

Text of Note

New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Source for Acquisition/Subscription Address

Elsevier Science & Technology

Stock Number

69E740F5-F3EA-46E9-90A2-CFCC4A6A9924

Stock Number

89662:89662

Title

E-commerce book.

International Standard Book Number

9780124211612

Business enterprises-- Computer networks.

Electronic commerce.

Commerce électronique-- Planification, Guides, manuels, etc.

Commerce électronique, Guides, manuels, etc.

Entreprises-- Réseaux d'ordinateurs.

BUSINESS & ECONOMICS-- Exports & Imports.

BUSINESS & ECONOMICS-- International-- Marketing.

BUSINESS & ECONOMICS-- Marketing-- Multilevel.

Business enterprises-- Computer networks.

E-commerce.

Electronic commerce.

BUS-- 026000

BUS-- 043030

BUS-- 043040

Number

Edition

Class number

Book number

Korper, Steffano.

Ellis, Juanita.

Date of Transaction

20201208142506.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y