عنوان
پدید آورنده
موضوع
رده
HF5822 .V57 2008eb
HF5822
.
V57
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0203809610
(Number (ISBN
1136676449
(Number (ISBN
1136676481
(Number (ISBN
113667649X
(Number (ISBN
1283643057
(Number (ISBN
1410618684
(Number (ISBN
9780203809617
(Number (ISBN
9781136676444
(Number (ISBN
9781136676482
(Number (ISBN
9781136676499
(Number (ISBN
9781283643054
(Number (ISBN
9781410618689
Erroneous ISBN
0805862927
Erroneous ISBN
9780805862928
NATIONAL BIBLIOGRAPHY NUMBER
Number
b721466
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Visual marketing :
General Material Designation
[Book]
Other Title Information
from attention to action /
First Statement of Responsibility
edited by Michel Wedel, Rik Pieters.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY :
Name of Publisher, Distributor, etc.
Lawrence Erlbaum Associates,
Date of Publication, Distribution, etc.
©2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 307 pages) :
Other Physical Details
illustrations
SERIES
Series Title
Marketing and consumer psychology series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction to visual marketing / Michel Wedel and Rik Pieters -- Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel -- The effect of selecting and ignoring on liking / Nader T. Tavassoli -- Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the marketplace / Eric Greenleaf and Priya Raghubir -- Are visual perception biases hard-wired? / Priya Raghubir -- Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna -- Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu -- Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon [and others] -- Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song -- Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski.
0
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
395555
OTHER EDITION IN ANOTHER MEDIUM
Title
Visual marketing.
International Standard Book Number
0805862927
TOPICAL NAME USED AS SUBJECT
Advertising-- Psychological aspects.
Visual perception.
Advertising-- Psychological aspects.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Visual perception.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5822
Book number
.
V57
2008eb
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Pieters, Rik.
Wedel, Michel.
ORIGINATING SOURCE
Date of Transaction
20201208125945.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
