عنوان
پدید آورنده
موضوع
رده
HD59 .W325 2005eb
HD59
.
W325
2005eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749443065
(Number (ISBN
1280222484
(Number (ISBN
1423708822
(Number (ISBN
9780749443061
(Number (ISBN
9781280222481
(Number (ISBN
9781423708827
NATIONAL BIBLIOGRAPHY NUMBER
Number
b720722
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Evaluating public relations :
General Material Designation
[Book]
Other Title Information
a best practice guide to public relations planning, research & evaluation /
First Statement of Responsibility
Tom Watson & Paul Noble.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Sterling, VA :
Name of Publisher, Distributor, etc.
Kogan Page Ltd.,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (vii, 213 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 205-210) and index.
CONTENTS NOTE
Text of Note
Principles of public relations practice -- Evaluation and communication psychology -- Practitioner culture -- why we do what we do -- Gathering and interpreting information -- Evaluation structures and processes -- Developing a media evaluation system -- Evaluation in practice-case studies -- Objectives and objective setting -- Future developments.
0
SUMMARY OR ABSTRACT
Text of Note
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods. This much-needed book comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
OTHER EDITION IN ANOTHER MEDIUM
Title
Evaluating public relations.
International Standard Book Number
0749443065
TOPICAL NAME USED AS SUBJECT
Public relations-- Evaluation, Case studies.
Public relations-- Evaluation.
BUSINESS & ECONOMICS-- Public Relations.
Public relations-- Evaluation.
(SUBJECT CATEGORY (Provisional
BUS-- 052000
KMPL
DEWEY DECIMAL CLASSIFICATION
Number
659
.
2/072
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD59
Book number
.
W325
2005eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Watson, Tom,1950-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Noble, Paul,1955-
ORIGINATING SOURCE
Date of Transaction
20201208122537.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
