عنوان
پدید آورنده
موضوع
رده
JK524 .B46 1999eb
JK524
.
B46
1999eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0275966453
(Number (ISBN
0313003254
(Number (ISBN
9780275966454
(Number (ISBN
9780313003257
NATIONAL BIBLIOGRAPHY NUMBER
Number
b720493
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Seeing spots :
General Material Designation
[Book]
Other Title Information
a functional analysis of presidential television advertisements, 1952-1996 /
First Statement of Responsibility
William L. Benoit.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Westport, Conn. :
Name of Publisher, Distributor, etc.
Praeger,
Date of Publication, Distribution, etc.
1999.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 238 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
Praeger series in political communication,
ISSN of Series
1062-5623
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions.
0
SUMMARY OR ABSTRACT
Text of Note
Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
OTHER EDITION IN ANOTHER MEDIUM
Title
Seeing spots.
International Standard Book Number
0275966453
CORPORATE BODY NAME USED AS SUBJECT
USA
TOPICAL NAME USED AS SUBJECT
Advertising, Political-- United States.
Presidents-- United States-- Election.
Television in politics-- United States.
Présidents-- États-Unis-- Élection.
Publicité politique-- États-Unis.
Télévision en politique-- États-Unis.
Advertising, Political.
Fernsehen.
POLITICAL SCIENCE-- Political Process-- General.
Präsidentenwahl
Presidents-- Election.
Presidentskandidaten.
Propaganda.
Televisie.
Television in politics.
Verkiezingscampagnes.
Wahlkampf
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
(SUBJECT CATEGORY (Provisional
POL-- 016000
DEWEY DECIMAL CLASSIFICATION
Number
324
.
7/3/097309045
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
JK524
Book number
.
B46
1999eb
OTHER CLASS NUMBERS
Class number
89
.
56
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Benoit, William L.
ORIGINATING SOURCE
Date of Transaction
20201208121456.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
