عنوان
پدید آورنده
موضوع
رده
HF5438.8.K48 C47 2008eb
HF5438
.
8
.
K48
C47
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749452773
(Number (ISBN
0749454385
(Number (ISBN
9780749452773
(Number (ISBN
9780749454388
NATIONAL BIBLIOGRAPHY NUMBER
Number
b720250
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Key account management :
General Material Designation
[Book]
Other Title Information
tools and techniques for achieving profitable key supplier status /
First Statement of Responsibility
Peter Cheverton.
EDITION STATEMENT
Edition Statement
4th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvii, 379 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Foreword; Acknowledgements; Preface; Preface to the fourth edition; About the author; And it was all going so very well ... ; Part 1 Definitions and purpose; Part 2 Analysis: opportunity and value; Part 3 Relationship management; Part 4 Achieving key supplier status; Part 5 Achieving strategic supplier status; Part 6 The value proposition; Part 7 Targeting: customer classification and distinction; Part 8 Making it happen: preparing for KAM; Index.
0
SUMMARY OR ABSTRACT
Text of Note
'Key Account Management' is central to any company's sales and marketing strategy. This practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000111
OTHER EDITION IN ANOTHER MEDIUM
Title
Key account management.
International Standard Book Number
0749452773
TOPICAL NAME USED AS SUBJECT
Customer services.
Marketing-- Key accounts.
Selling-- Key accounts.
BUSINESS & ECONOMICS-- Marketing-- Industrial.
Customer services.
Marketing-- Key accounts.
Selling-- Key accounts.
(SUBJECT CATEGORY (Provisional
BUS-- 043020
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/04
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5438
.
8
.
K48
Book number
C47
2008eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Cheverton, Peter.
ORIGINATING SOURCE
Date of Transaction
20201208120306.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
