عنوان
پدید آورنده
موضوع
رده
JF1525.P67 K68 2007
JF1525
.
P67
K68
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0131875159
(Number (ISBN
0137060866
(Number (ISBN
9780131875159
(Number (ISBN
9780131875159
(Number (ISBN
9780137060863
NATIONAL BIBLIOGRAPHY NUMBER
Number
b719461
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing in the public sector :
General Material Designation
[Book]
Other Title Information
a roadmap for improved performance /
First Statement of Responsibility
Philip Kotler, Nancy Lee.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J. :
Name of Publisher, Distributor, etc.
Wharton School Pub.,
Date of Publication, Distribution, etc.
©2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 332 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 291-308) and index.
CONTENTS NOTE
Text of Note
Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs -- Chapter 2. Understanding the marketing mindset -- Chapter 3. Developing and enhancing popular programs and services -- Chapter 4. Setting motivating prices, incentives, and disincentives -- Chapter 5. Optimizing distribution channels -- Chapter 6. Creating and maintaining a desired brand identity -- Chapter 7. Communicating effectively with key publics -- Chapter 8. Improving customer service and satisfaction -- Chapter 9. Influencing positive public behaviors: social marketing -- Chapter 10. Forming strategic partnerships -- Chapter 11. Gathering citizen data, input, and feedback -- Chapter 12. Monitoring and evaluating performance -- Chapter 13. Developing a compelling marketing plan.
0
SUMMARY OR ABSTRACT
Text of Note
World-renowned marketer, Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing in the public sector.
TOPICAL NAME USED AS SUBJECT
Administrative agencies-- Management.
Government productivity.
Public administration-- Citizen participation.
Administration publique-- Gestion.
Administration publique-- Participation des citoyens.
Administration publique-- Productivité
Administrative agencies-- Management.
Government productivity.
Marketing
Marketing.
Öffentlicher Sektor
Öffentlicher Sektor-- Effizienz.
Öffentlicher Sektor-- Marketing.
Öffentlicher Sektor.
Public administration-- Citizen participation.
DEWEY DECIMAL CLASSIFICATION
Number
352
.
7/48
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
JF1525
.
P67
Book number
K68
2007
OTHER CLASS NUMBERS
Class number
JC
6100
KOT
.
Class number
QP
600
Class number
QP
600
.
System Code
uk-btusl
System Code
rvk
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kotler, Philip.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Lee, Nancy,1945-
ORIGINATING SOURCE
Date of Transaction
20201208112359.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
