Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time.
OTHER EDITION IN ANOTHER MEDIUM
Title
Storyselling for financial advisors.
International Standard Book Number
0793136644
TOPICAL NAME USED AS SUBJECT
Investment advisors-- Marketing.
Selling-- Psychological aspects.
Storytelling.
BUSINESS & ECONOMICS-- Investments & Securities-- General.