عنوان
پدید آورنده
موضوع
رده
HF5415.2 .D49 2004eb
HF5415
.
2
.
D49
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0203862465
(Number (ISBN
0789033208
(Number (ISBN
113518559X
(Number (ISBN
9780203862469
(Number (ISBN
9780789033208
(Number (ISBN
9781135185596
Erroneous ISBN
0789021129
Erroneous ISBN
078906006X
Erroneous ISBN
9780789021120
NATIONAL BIBLIOGRAPHY NUMBER
Number
b719259
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing information :
General Material Designation
[Book]
Other Title Information
a strategic guide for business and finance libraries /
First Statement of Responsibility
Wendy Diamond, Michael R. Oppenheim.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Binghamton, NY :
Name of Publisher, Distributor, etc.
Haworth Information Press,
Date of Publication, Distribution, etc.
©2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxvi, 342 pages)
GENERAL NOTES
Text of Note
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
0
SUMMARY OR ABSTRACT
Text of Note
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials, subscription databases, and free Web sites and reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information highlighting the most important features. This valuable resource will help exper.
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing information.
International Standard Book Number
078906006X
TOPICAL NAME USED AS SUBJECT
Marketing research, Handbooks, manuals, etc.
Strategic planning, Handbooks, manuals, etc.
BUSINESS & ECONOMICS-- Marketing-- Research.
Informatiebronnen.
Marketing research.
Marketing.
Strategic planning.
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/3
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
D49
2004eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Diamond, Wendy,1953-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Oppenheim, Michael R.
ORIGINATING SOURCE
Date of Transaction
20201208111438.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
