عنوان
پدید آورنده
موضوع
رده
HF5415 .D64 2015
HF5415
.
D64
2015
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1315705117
(Number (ISBN
1317472861
(Number (ISBN
131747287X
(Number (ISBN
9781315705118
(Number (ISBN
9781317472865
(Number (ISBN
9781317472872
Erroneous ISBN
9780765616982
Erroneous ISBN
9780765616999
NATIONAL BIBLIOGRAPHY NUMBER
Number
b717681
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Does marketing need reform? :
General Material Designation
[Book]
Other Title Information
fresh perspectives on the future /
First Statement of Responsibility
Jagdish N. Sheth, Rajendra S. Sisodia, editors.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Abingdon, Oxon :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2015.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (vii, 352 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
Originally published 2006 by M.E. Sharpe.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
pt. 1. Mirror, mirror on the wall : marketing's image, excess, and resistance problems -- pt. 2. Are marketing's problems self-correcting? -- pt. 3. Rethinking marketing's sacred cows -- pt. 4. Adjusting to marketing's changing context -- pt. 5. Marketing and its stakeholders -- pt. 6. Academia, heal thyself : reforming marketing scholarship and education -- pt. 7. A new mission for marketing.
0
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9780765616999
TOPICAL NAME USED AS SUBJECT
Marketing.
Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Number
658
.
8
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
D64
2015
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Sheth, Jagdish N.
Sisodia, Rajendra.
ORIGINATING SOURCE
Date of Transaction
20201208095843.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
