عنوان
پدید آورنده
موضوع
رده
HF5827.95 .B73 2010
HF5827
.
95
.
B73
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470770538
(Number (ISBN
0470872268
(Number (ISBN
0470872276
(Number (ISBN
1282728903
(Number (ISBN
9780470770535
(Number (ISBN
9780470872260
(Number (ISBN
9780470872277
(Number (ISBN
9781282728905
Erroneous ISBN
0470614188
Erroneous ISBN
9780470614181
NATIONAL BIBLIOGRAPHY NUMBER
Number
b717066
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brains on Fire :
General Material Designation
[Book]
Other Title Information
Igniting Powerful, Sustainable, Word of Mouth Movements.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (223 pages)
CONTENTS NOTE
Text of Note
BRAINS ON FIRE: Igniting Powerful, Sustainable, Word of Mouth Movements; Contents; Acknowledgments; Introduction; Lesson 1: Movements Aren't about the Product Conversation; They're about the Passion Conversation; Lesson 2: Movements Start with the First Conversation; Lesson 3: Movements Have Inspirational Leadership; Lesson 4: Movements Have a Barrier of Entry; Lesson 5: Movements Empower People with Knowledge; Lesson 6: Movements Have Shared Ownership; Lesson 7: Movements Have Powerful Identities; Lesson 8: Movements Live Both Online and Off-Line.
Text of Note
Lesson 9: Movements Make Advocates Feel Like Rock StarsLesson 10: Movements Get Results; Lesson 11: Your Turn; About the Authors; Index.
0
8
SUMMARY OR ABSTRACT
Text of Note
Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organiza.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
7BE42B5C-F3C0-406F-9EF5-A6432E33D073
Stock Number
CL0500000084
OTHER EDITION IN ANOTHER MEDIUM
Title
Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements.
International Standard Book Number
9780470614181
TOPICAL NAME USED AS SUBJECT
Business referrals.
Consumer satisfaction.
Word-of-mouth advertising.
Advertising.
Communication.
Consumer Behavior.
Marketing.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Business referrals.
Consumer satisfaction.
Word-of-mouth advertising.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
KJ
DEWEY DECIMAL CLASSIFICATION
Number
659
.
13
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5827
.
95
Book number
.
B73
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Phillips, Robbin.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Church, Geno.
Cordell, Greg.
ORIGINATING SOURCE
Date of Transaction
20201208092714.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
