عنوان
پدید آورنده
موضوع
رده
HF5549.5.A83 G68 2006
HF5549
.
5
.
A83
G68
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749445408
(Number (ISBN
0749449640
(Number (ISBN
1280728523
(Number (ISBN
142943046X
(Number (ISBN
6610728526
(Number (ISBN
9780749445409
(Number (ISBN
9780749449643
(Number (ISBN
9781280728525
(Number (ISBN
9781429430463
(Number (ISBN
9786610728527
NATIONAL BIBLIOGRAPHY NUMBER
Number
b716643
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Employee research :
General Material Designation
[Book]
Other Title Information
how to increase employee involvement through consultation /
First Statement of Responsibility
Peter Goudge.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
©2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 209 pages).
SERIES
Series Title
Market research in practice series
GENERAL NOTES
Text of Note
"MRS."
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 199-203) and index.
CONTENTS NOTE
Text of Note
Contents; The editorial board; Foreword; Acknowledgements; Introduction; 1 Conducting employee research: reasons and benefits; 2 Employees and customer satisfaction; 3 Employees, shareholders and capital; 4 Employee research and the communications context; 5 Good practice in setting up a survey; 6 Internet and e-mail surveys; 7 Qualitative research; 8 The advent of employee insight; Appendix 1: Information and Consultation Regulations; Appendix 2: The Market Research Society Code of Conduct; Appendix 3: Conducting research with employees; References; Index.
0
SUMMARY OR ABSTRACT
Text of Note
As marketing research in the consumer field has evolved into consumer insight, so this book points the way to the concept of employee insight: a more holistic perspective of employees, the information that they hold and is held about them. It seeks to place the implementation of employee surveys in this broader context for the benefit of business managers including HR practitioners. In addition it introduces marketing research practitioners to the broader, organizational context in which their skills and expertise can play an influential role. From a perspective of a professional market resear.
OTHER EDITION IN ANOTHER MEDIUM
Title
Employee research.
TOPICAL NAME USED AS SUBJECT
Employee attitude surveys.
Employees-- Attitudes-- Research.
Job satisfaction-- Research.
Organizational commitment-- Research.
Personnel management-- Research.
BUSINESS & ECONOMICS-- Human Resources & Personnel Management.
BUSINESS & ECONOMICS-- Workplace Culture.
Employee attitude surveys.
Enquêtes.
Job satisfaction-- Research.
Personeelsbehoefte.
Personeelsbeoordeling.
Personnel management-- Research.
(SUBJECT CATEGORY (Provisional
BUS-- 030000
BUS-- 097000
KMMH
DEWEY DECIMAL CLASSIFICATION
Number
658
.
3/145
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5549
.
5
.
A83
Book number
G68
2006
OTHER CLASS NUMBERS
Class number
85
.
62
Class number
QV
584
System Code
bcl
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Goudge, Peter.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Market Research Society.
ORIGINATING SOURCE
Date of Transaction
20201208090549.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
