عنوان
پدید آورنده
موضوع
رده
HF5415.2 .R484 2008eb
HF5415
.
2
.
R484
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
076562124X
(Number (ISBN
9780765621245
Erroneous ISBN
0765620928
Erroneous ISBN
9780765620927
NATIONAL BIBLIOGRAPHY NUMBER
Number
b716445
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Review of marketing research.
General Material Designation
[Book]
First Statement of Responsibility
edited by Naresh K. Malhotra.
Volume Designation
Volume 4 /
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Eurospan [distributor],
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xix, 202 pages) :
Other Physical Details
illustrations
SERIES
Series Title
Review of marketing research ;
Volume Designation
4.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
Formal choice models of informal choices : what choice modeling research can (and can't) learn from behavioral theory / Jordan J. Louviere and Robert J. Meyer -- How much to use? : an action-goal approach to understanding factors influencing consumption quantity / Valerie S. Folkes and Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / V. Kumar and Anita Man Luo -- Brand extension research : a cross-cultural perspective / Michael A. Merz [and others] -- A review of eye-tracking research in marketing / Michel Wedel and Rik Pieters -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Jagdip Singh and Argun Saatcioglu -- Designing price contracts for procurement and marketing of industrial equipment / George John.
0
SUMMARY OR ABSTRACT
Text of Note
Provides current, stateoftheart articles by the marketing field's leading researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
211960
OTHER EDITION IN ANOTHER MEDIUM
Title
Review of marketing research Volume 4.
Title
Review of marketing research. Vol. 4.
International Standard Book Number
9780765620927
TOPICAL NAME USED AS SUBJECT
Marketing research.
Marketing.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Marketing research.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
834
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
R484
2008eb
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Malhotra, Naresh K.
ORIGINATING SOURCE
Date of Transaction
20201208085658.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
