Includes bibliographical references (pages 285-286) and index.
SUMMARY OR ABSTRACT
Text of Note
"Drawing on her first-hand experience at top companies as diverse as Lands' End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle."--Jacket.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400