David Campbell, George Stonehouse and Bill Houston.
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxi, 478 pages)
GENERAL NOTES
Text of Note
Previous edition: 1999.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Index of key concepts; Preface to the second edition; Part 1 An introduction to the strategic process; Part II Internal analysis; Part III External analysis; Part IV Strategic implementation and management; Part V Case studies; Glossary of key terms; Index.
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SUMMARY OR ABSTRACT
Text of Note
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.