عنوان

Mastering the globalization of business /

(Number (ISBN

1403921490

(Number (ISBN

9781403921499

Number

b716099

Title Proper

Mastering the globalization of business /

General Material Designation

[Book]

First Statement of Responsibility

Roger Cartwright.

Place of Publication, Distribution, etc.

Basingstoke :

Name of Publisher, Distributor, etc.

Palgrave Macmillan,

Date of Publication, Distribution, etc.

2004.

Specific Material Designation and Extent of Item

x, 202 pages ;

Dimensions

24 cm.

Series Title

Palgrave master series

Text of Note

Includes bibliographical references and index.

Text of Note

"Globalization as the term is used in this book is the process where by organizations offer their products and services on a global rather than a local basis and in doing so become part of a global economy. More and more organizations are reaching out to a wider, more global market place. As this process increases then an understanding of how globalization may affect business is becoming a prerequisite for an organization. This book provides an overview of the implications of globalization on management and business. It commence with a brief history that shows that globalization is not just a late twentieth and early twenty-first century phenomenon. It looks at the global implications for customer relationships, marketing, human resources, finance and information. It includes think/discussion points to use in stimulating thought and questions, web links and case studies to increase and deepen understanding." -- BACK COVER.

Globalization.

International business enterprises.

Globalisierung.

Globalization.

International business enterprises.

Internationalisatie.

Management.

Management.

Number

Edition

Class number

Book number

Class number

Class number

System Code

System Code

Cartwright, Roger.

Date of Transaction

20201208061722.0

Electronic name

[Book]

Y