عنوان

Testing, testing, 1, 2, 3 :

(Number (ISBN

0787971413

(Number (ISBN

9780787971410

Erroneous ISBN

0787967122

Erroneous ISBN

9780787967123

Number

b715863

Title Proper

Testing, testing, 1, 2, 3 :

General Material Designation

[Book]

Other Title Information

raise more money with direct mail tests /

First Statement of Responsibility

Mal Warwick.

Place of Publication, Distribution, etc.

San Francisco :

Name of Publisher, Distributor, etc.

Jossey-Bass,

Date of Publication, Distribution, etc.

©2003.

Specific Material Designation and Extent of Item

1 online resource (xxii, 250 pages).

Series Title

Jossey-Bass nonprofit and public management series

Text of Note

Includes bibliographical references (pages 237-239) and index.

Text of Note

The Rules of the Road -- Testing, Testing, Testing: Until Youre Blue in the Face -- The Initial Test Mailing -- Whats Worth Testing (and What Isnt) -- No Size Fits All -- What You See: Versus What You Get -- Tests or Rollouts? -- Results Worth the Wait -- Reading Your Results -- Understanding Confidence Levels / Dan Suzio -- The Value of Guesswork -- Testing Tips from Major Mailers -- Testing Is Fundamental -- Comparing Costs -- Real-World Results -- Signatures -- Teasers -- Brochures -- Window Envelopes -- Mailing for the Environment (I) -- Mailing for the Environment (II) -- Testing in Action -- Inserts -- Postage -- Outer Envelopes -- Outer Envelope Teasers -- BREs -- Letter Length -- Gift Amounts -- Gift Strings -- Credit Card Options -- Miscellaneous Tests -- Spending Money to Raise Money -- Conclusion: Seven Guidelines for Successful Testing.

0

Text of Note

Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing - when done correctly - can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's idea.

Text of Note

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Title

Testing, testing, 1, 2, 3.

International Standard Book Number

0787967122

Parallel Title

Testing, testing, one, two, three

Direct-mail fund raising.

Testing.

Direct-mail fund raising.

SOCIAL SCIENCE-- Philanthropy & Charity.

Testing.

SOC-- 033000

Number

Edition

Class number

Book number

Warwick, Mal.

Date of Transaction

20201208060455.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y