عنوان
پدید آورنده
موضوع
رده
HF5414 .B76 2003eb
HF5414
.
B76
2003eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1841126020
(Number (ISBN
9781841126029
Erroneous ISBN
1841125466
NATIONAL BIBLIOGRAPHY NUMBER
Number
b714261
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Free gift inside! :
General Material Designation
[Book]
Other Title Information
forget the customer ; develop marketease /
First Statement of Responsibility
Stephen Brown.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester :
Name of Publisher, Distributor, etc.
Capstone,
Date of Publication, Distribution, etc.
2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (vi, 294 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
FREE GIFT INSIDE!!; CONTENTS; Free Gifts; Preface Got them old, B1-B2, US visitors' visa blues; Lesson 1 How to win business and infuriate people; Lesson 2 How to cope with canny customers; Lesson 3 How to handle how-to marketing books; Lesson 4 How to trump the trick-or-treat; Lesson 5 How to employ exclusivity effectively; Lesson 6 How to amplify; Lesson 7 How to sell sham secrets; Lesson 8 How to entertain when entertainment is everywhere; Lesson 9 How to do a Harry Potter; Lesson 10 How to get out of jail free; Lesson 11 How to bait the marketing mousetrap; Notes and references.
0
SUMMARY OR ABSTRACT
Text of Note
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.* Based on the article 'Torment Your Customers (They'll Love It' which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
9E887A09-16DF-43F0-84B3-C16DCE7BB21C
OTHER EDITION IN ANOTHER MEDIUM
Title
Free gift inside!.
International Standard Book Number
1841125466
TOPICAL NAME USED AS SUBJECT
Marketing.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5414
Book number
.
B76
2003eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Brown, Stephen,1955 March 23-
ORIGINATING SOURCE
Date of Transaction
20201208043353.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
