Includes bibliographical references (pages 321-352) and index.
CONTENTS NOTE
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Plastic cards -- The star -- The main characters -- Other members of the cast -- Behind the stage -- The foreign cast -- The thirteen acts -- From seashells to electrons -- The evolution of money -- Buy now, pay later -- More than money -- Dining on the cuff -- 1958 -- The birth of co-opetition -- Regulation and stagflation -- The 1980s' spending and debt spree -- The 1990s and the rise of the debit card -- The golden anniversary and beyond -- From gourmets to the masses -- The growth and diffusion of payment cards among U.S. households -- Using payment cards to execute transactions -- Credit card lending : joys, sorrows, and controversies -- Credit cards and entrepreneurship -- Room for growth -- From Sardi's to Saks.com -- Getting to be everywhere you want to be -- Getting cheaper and better -- Not everywhere yet -- Paying for plastic -- It takes two to tango -- Multisided platform economics 101 -- Business models in multisided platform markets -- Multisided platforms and price setting in payment cards -- Co-opetition and the payment card ecosystem -- The co-opetitives -- Cooperation, the tragedy of the commons, and the role of rules -- The co-opetitives, the go-it-alones, and payment card ecosystems -- System wars -- Weapons of war -- And they don't take American Express -- Master the possibilities -- The card that is just like a check -- Issuer brawls -- Who are the players? -- Product variety and market segmentation -- Competitive strategies -- Market structure -- Market performance -- Debit issuance -- Backroom battles -- The evolution of the payment processing business -- Who's who in the back room -- Market structure and performance -- The antitrust wars -- Harm to competitors or harm to consumers? -- Who's in, who's out? -- Who pays for plastic? -- Square pegs and round holes -- On the brink -- Technologies from the exotic to the merely smart -- E-commerce, e-payments, and m-commerce -- Shaking up the marketplace -- And they don't take cash.
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SUMMARY OR ABSTRACT
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This book is about the complex industry that lies behind the revolution in how we pay for and finance out purchases. About consumers usage and merchants who believe the consumer requires them.