Routledge advances in management and business studies ;
Volume Designation
16
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 300-312) and index.
CONTENTS NOTE
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Book Cover; Title; Contents; List of illustrations; Foreword by Leif Edvinsson; Acknowledgements; Introduction; Definitions and stakes; Measuring the immeasurable; Information and external knowledge; Knowledge creation; Knowledge memory; Knowledge management; Image, brand and corporate identity; Outsourcing; Back to the man; A dynamic view of organisational performance: the IC-dVAL approach; Reporting and managing intangibles: the policy agenda; Conclusion; Bibliography; Index.
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SUMMARY OR ABSTRACT
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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R & D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establis.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.