عنوان

Prove it before you promote it :

(Number (ISBN

0470381183

(Number (ISBN

9780470381182

Number

b713519

Title Proper

Prove it before you promote it :

General Material Designation

[Book]

Other Title Information

how to take the guesswork out of marketing /

First Statement of Responsibility

Steve Cuno.

Place of Publication, Distribution, etc.

Hoboken, N.J. :

Name of Publisher, Distributor, etc.

John Wiley & Sons,

Date of Publication, Distribution, etc.

©2009.

Specific Material Designation and Extent of Item

xxvi, 230 pages ;

Dimensions

23 cm

Text of Note

Includes bibliographical references (pages 221-224) and index.

Text of Note

What any fool knows -- Your gut doesn't know squat -- Leaps -- Beguiled by correlation -- The great creativity debate -- A critical look at branding -- Beware the experts -- Help stop research abuse -- How to predict a marketing success -- The sciences cast a light on marketing -- The discipline of strategy -- The art of scientific marketing.

0

Text of Note

"In Prove It Before You Promote It, branding and marketing expert Steve Cuno combines hard science and marketing best practices to help marketers avoid bad ideas and losing campaigns in the first place. Cuno questions the long-lived marketing belief in the power of gut intuition and shows marketers how to make better, evidence-based decisions - even when making emotional appeals to customers. Drawing on actual case studies and real science, Cuno challenges the conventional wisdom and offers rational, workable solutions for marketing problems." "Prove It Before You Promote It draws upon neurology, biology, psychology, cognitive science, probability, and evolutionary psychology to protect marketers from hidden, costly cognitive traps that beset the marketing industry. And it reveals how marketers can apply the scientific method to their own campaigns in order to accurately and reliably predict outcomes - before investing big dollars in them."--BOOK JACKET.

Source for Acquisition/Subscription Address

John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400

Advertising-- Management.

Advertising.

Marketing-- Management.

Marketing.

Advertising-- Management.

Advertising.

Marketing

Marketing-- Management.

Marketing.

Marketingpolitik

Marketingtheorie

Marktforschung

Number

Edition

Class number

Book number

Cuno, Steve,1954-

Date of Transaction

20201208035400.0

Electronic name

[Book]

Y