عنوان
پدید آورنده
موضوع
رده
HE9781 .S35 2007
HE9781
.
S35
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0754648192
(Number (ISBN
0754648206
(Number (ISBN
9780754648192
(Number (ISBN
9780754648208
NATIONAL BIBLIOGRAPHY NUMBER
Number
b713480
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Airline marketing and management /
General Material Designation
[Book]
First Statement of Responsibility
Stephen Shaw.
EDITION STATEMENT
Edition Statement
6th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Burlington, VT :
Name of Publisher, Distributor, etc.
Ashgate,
Date of Publication, Distribution, etc.
©2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 323 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
Includes index.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
The fundamentals -- The market for air transport services -- The marketing environment -- Airline business and marketing strategies -- Product analysis in airline marketing -- Pricing and revenue management -- Distributing the product -- Brands management in airline marketing -- Relationship marketing -- Airline selling, advertising and promotional policies -- The future of airline marketing.
0
SUMMARY OR ABSTRACT
Text of Note
Stephen Shaw's study examines the principles of marketing and demonstrates the way in which these principles can be applied in today's airline industry. The book is full of up-to-date and relevant examples drawn from world-wide aviation sources.
OTHER EDITION IN ANOTHER MEDIUM
Title
Airline marketing and management.
TOPICAL NAME USED AS SUBJECT
Aeronautics, Commercial-- Marketing.
Airlines-- Marketing.
Aeronautics, Commercial-- Marketing.
Airlines-- management.
Airlines-- marketing strategy.
Airlines-- Marketing.
Flygbolag-- ledning och organisation.
Flygbolag-- marknadsföring.
Luchtvaartmaatschappijen.
Luftverkehr
Management.
Marketing
Marketing.
Verkehrsbetriebslehre
DEWEY DECIMAL CLASSIFICATION
Number
387
.
7/40688
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HE9781
Book number
.
S35
2007
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
QQ
800
Class number
QQ
930
Class number
QR
840
System Code
bcl
System Code
rvk
System Code
rvk
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Shaw, Stephen,1950-
ORIGINATING SOURCE
Date of Transaction
20201208035202.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
